Salesforce.com is on a buying binge as it attempts to build on its extraordinary sales momentum and broaden its market penetration within existing customer organizations and among new organizations. Since the end of last year, Salesforce.com has acquired five companies starting with Heroku and Etacts in December, Dimdim in January, Manymoon in February, and Radian6 at the end of March. The Heroku acquisition fortified its Force.com PaaS capabilities. Dimdim added Web conferencing, and Marymoon provided additional project management capabilities to its CRM and Chatter.
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Salesforce.com's Best Shopping Bets
Posted by: Jeffrey M. Kaplan April 8, 2011 05:00 AMSalesforce.com is on a buying binge as it attempts to build on its extraordinary sales momentum and broaden its market penetration within existing customer organizations and among new organizations. Since the end of last year, Salesforce.com has acquired five companies starting with Heroku and Etacts in December, Dimdim in January, Manymoon in February, and Radian6 at the end of March. The Heroku acquisition fortified its Force.com PaaS capabilities. Dimdim added Web conferencing, and Marymoon provided additional project management capabilities to its CRM and Chatter.