Flick through your TV guide — soon enough you’ll find 20 new YouTube channels. That’s a lot of laughing babies. Google reportedly is planning to spend as much as $100 million to produce 20 new YouTube channels offering a combination of original new Internet-only content and content already on the site. Google wants to put itself in a strategic position to take advantage of the rise of Internet-connected TVs in order to get into the $70 billion U.S. television ad market. Changes to the YouTube home page would highlight the new ad-supported channels. The channels will gather videos from specific topics such as sports or comedy.
Loading ...
YouTube to Get Some Class Acts
Posted by: Rob Spiegel April 7, 2011 12:42 PMFlick through your TV guide — soon enough you’ll find 20 new YouTube channels. That’s a lot of laughing babies. Google reportedly is planning to spend as much as $100 million to produce 20 new YouTube channels offering a combination of original new Internet-only content and content already on the site. Google wants to put itself in a strategic position to take advantage of the rise of Internet-connected TVs in order to get into the $70 billion U.S. television ad market. Changes to the YouTube home page would highlight the new ad-supported channels. The channels will gather videos from specific topics such as sports or comedy.