Mobile truly has created an “always on society,” where people are online and accessible 24 hours per day. Mobile platforms have become more than simple communications devices; they are lifestyle assistants that enable people to connect, interact, inform and influence. Because of this, they are also an incredibly valuable piece of the commerce puzzle — no other channel provides such a direct and persistent connection to customers, partners, prospects and suppliers. However, mobile commerce is one of the most overhyped and least understood disciplines in commerce.
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Beyond the iPhone App: Seizing Today's M-Commerce Opportunities
Posted by: Carsten Thoma April 4, 2011 05:00 AMMobile truly has created an “always on society,” where people are online and accessible 24 hours per day. Mobile platforms have become more than simple communications devices; they are lifestyle assistants that enable people to connect, interact, inform and influence. Because of this, they are also an incredibly valuable piece of the commerce puzzle — no other channel provides such a direct and persistent connection to customers, partners, prospects and suppliers. However, mobile commerce is one of the most overhyped and least understood disciplines in commerce.