It appears Hollywood is ready to give on-demand new releases a go. Four major studios reportedly are planning a video-on-demand service called “Home Premiere” that will show movies that have been in theaters for 60 days for $30 each. Warner Bros., Sony, Universal and Fox will distribute the digital movies through DirecTV and cable providers. DirecTV will launch nationwide to its 20 million subscribers. Comcast and other cable providers will introduce the service in select cities by the end of the month. The first films to launch on the service are Warner Bros.’ “Unknown” and Sony’s Adam Sandler comedy “Just Go With It.”
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Studios May Have More Up Their Sleeves Than $30 VOD Plan
Posted by: Rob Spiegel April 1, 2011 12:43 PMIt appears Hollywood is ready to give on-demand new releases a go. Four major studios reportedly are planning a video-on-demand service called “Home Premiere” that will show movies that have been in theaters for 60 days for $30 each. Warner Bros., Sony, Universal and Fox will distribute the digital movies through DirecTV and cable providers. DirecTV will launch nationwide to its 20 million subscribers. Comcast and other cable providers will introduce the service in select cities by the end of the month. The first films to launch on the service are Warner Bros.’ “Unknown” and Sony’s Adam Sandler comedy “Just Go With It.”