IBM unveiled a new service on Monday that will help companies market and sell their products online. The new division, called “Smarter Commerce,” offers IBM customers real-time marketing analytics and brand assessment tools for Facebook and Twitter. Smarter Commerce also offers consumer-behavior analytics capabilities for other online vehicles, including advertising, marketing campaigns and catalogs. IBM expects this program to be a $10 billion business by 2015.
IBM intends to use Smarter Commerce to improve its consulting capabilities by taking advantage of modern technologies like social networks.
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IBM Aims to Help Enterprises Smarten Up About Social Commerce
Posted by: Rob Spiegel March 14, 2011 01:21 PMIBM unveiled a new service on Monday that will help companies market and sell their products online. The new division, called “Smarter Commerce,” offers IBM customers real-time marketing analytics and brand assessment tools for Facebook and Twitter. Smarter Commerce also offers consumer-behavior analytics capabilities for other online vehicles, including advertising, marketing campaigns and catalogs. IBM expects this program to be a $10 billion business by 2015.
IBM intends to use Smarter Commerce to improve its consulting capabilities by taking advantage of modern technologies like social networks.