Every corporation has a face. Imagery, shine and style are interlayered into a skin that appears as a mask; uplift captured by a distinct name identity poises it to reach the upper stratosphere of stardom. Corporate masks are just like real people: Some are exciting and some boring; some you remember and some you forget; some you like, and some you simply don’t. Whether you like it or not, at this very moment, your corporate mask is out there on the block, fully exposed, and it’s being judged by the global markets.
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Corporate Faces: The 5 Masks
Posted by: Naseem Javed February 17, 2011 05:00 AMEvery corporation has a face. Imagery, shine and style are interlayered into a skin that appears as a mask; uplift captured by a distinct name identity poises it to reach the upper stratosphere of stardom. Corporate masks are just like real people: Some are exciting and some boring; some you remember and some you forget; some you like, and some you simply don’t. Whether you like it or not, at this very moment, your corporate mask is out there on the block, fully exposed, and it’s being judged by the global markets.