A strong candidate for mCRM solutions is the retail industry — an enormous business worldwide that includes apparel, restaurants, department stores, pharmacies, grocery, home and hardware, discount and speciality stores, hotels, malls, airports, convenience, and even telecoms. One American guide claims a database of 698,000 retail chains in the U.S. and Canada. There are more than 4,000 in France, and similar numbers in all of the major European countries. There are three main drivers for an enterprise to invest in mobile: Generation Y; the search for revenue growth; and cross-channel marketing.
I totally agree with this article and find Mobile very exciting. Not that long ago my family communicated by pager, then email on our phone and now it's by texting. I believe SMS Text Marketing is the best way for a business to build a list that is responsive and the information is targeted. Text messages get opened faster and more often than email or direct mail. Most kids text so much they need unlimited texting accounts on their phones or it would cost too much. I've heard of 40,000 texts by one child in one month. The main thing for it to work is to have a memorable short code and only send the list SMS messages that they want to receive. Weekly is pretty good unless there is a reason to send them daily like for a lunch special just when the list is deciding where to go for lunch. I am in the text marketing business and the business is growing very fast.
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Retail Industry Is Ripe for Mobile
Posted by: Paul Bates February 12, 2011 05:00 AMA strong candidate for mCRM solutions is the retail industry — an enormous business worldwide that includes apparel, restaurants, department stores, pharmacies, grocery, home and hardware, discount and speciality stores, hotels, malls, airports, convenience, and even telecoms. One American guide claims a database of 698,000 retail chains in the U.S. and Canada. There are more than 4,000 in France, and similar numbers in all of the major European countries. There are three main drivers for an enterprise to invest in mobile: Generation Y; the search for revenue growth; and cross-channel marketing.