Facebook is tracking your comments for ad opportunities. On Tuesday, Facebook announced its new advertising platform, called “Sponsored Stories.” The new ads will be integrated near the user’s news feed. Advertisements can be prompted by words that appear in apps, statuses, check-ins and “likes.” A Sponsored Story is made up of a post that would normally appear in a user’s news feed. A small promotion with a link to company is added to the post. “Facebook did introduce a new product yesterday,” Cyndi Schott, spokesperson for Facebook, told the E-Commerce Times.
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Sponsored Stories to Ad-ify Facebookers' Posts
Posted by: Rob Spiegel January 26, 2011 12:50 PMFacebook is tracking your comments for ad opportunities. On Tuesday, Facebook announced its new advertising platform, called “Sponsored Stories.” The new ads will be integrated near the user’s news feed. Advertisements can be prompted by words that appear in apps, statuses, check-ins and “likes.” A Sponsored Story is made up of a post that would normally appear in a user’s news feed. A small promotion with a link to company is added to the post. “Facebook did introduce a new product yesterday,” Cyndi Schott, spokesperson for Facebook, told the E-Commerce Times.