Beginning July 1, Facebook will require games on its site to accept payments in its own virtual currency, Facebook Credits. It is not an exclusive requirement — game developers can use other game currencies as well. Facebook, however, will motivate developers to use its system, dangling such plums as early access to new product features and better ad placements. Little wonder: With a 30 percent cut of whatever developers sell using Facebook Credits, its virtual currency is very important to Facebook, second only to its online ad revenues.
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Facebook Pushes Game Devs to Use Its Own Virtual Funny Money
Posted by: Erika Morphy January 26, 2011 09:51 AMBeginning July 1, Facebook will require games on its site to accept payments in its own virtual currency, Facebook Credits. It is not an exclusive requirement — game developers can use other game currencies as well. Facebook, however, will motivate developers to use its system, dangling such plums as early access to new product features and better ad placements. Little wonder: With a 30 percent cut of whatever developers sell using Facebook Credits, its virtual currency is very important to Facebook, second only to its online ad revenues.