Not long ago, Groupon said “no” to Google’s buy offer. So Google has decided to create its own coupon program and is moving forward with Google Offers. Google almost always gets its way. Google Video was the company’s response to YouTube, which Google eventually purchased in 2006. The company’s philosophy seems to be “if you can’t buy it — create your own and compete against it.” Google Offers will look and function much like Groupon. Google will work with businesses on promotional deals and email a new offer daily to customers — basically the same business model as Groupon.
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Google Offers Groupon a Run for Its Money
Posted by: Rob Spiegel January 22, 2011 05:00 AMNot long ago, Groupon said “no” to Google’s buy offer. So Google has decided to create its own coupon program and is moving forward with Google Offers. Google almost always gets its way. Google Video was the company’s response to YouTube, which Google eventually purchased in 2006. The company’s philosophy seems to be “if you can’t buy it — create your own and compete against it.” Google Offers will look and function much like Groupon. Google will work with businesses on promotional deals and email a new offer daily to customers — basically the same business model as Groupon.