While marketers have long pursued the mobile or “third” screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interaction. Many marketers report that mobile marketing is generally more cost-effective than other marketing efforts and that they are finding improved levels of customer acquisition, engagement and retention through these targeted communications.
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9 Ways to Turn Up the Ringer on Mobile Marketing
Posted by: Kevin S. Ryan January 21, 2011 05:00 AMWhile marketers have long pursued the mobile or “third” screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interaction. Many marketers report that mobile marketing is generally more cost-effective than other marketing efforts and that they are finding improved levels of customer acquisition, engagement and retention through these targeted communications.