Sometimes it’s best to say you’re sorry. Groupon’s CEO, Andrew Mason, released a subtitled video on YouTube apologizing for problems Japanese customers experienced during a New Year’s promotion. Groupon’s deal-of-the-day site offers promotions and discounts to local markets. The company emphasizes social networking by encouraging consumers to share with friends. The sharing didn’t turn out so well in Japan. Groupon expanded into Japan last year in August when it bought Qpod. The problem came with a promotion for the hard-to-prepare, traditional New Year’s meal, “osechi.”
Loading ...
Groupon CEO Apologizes for Bungling Japanese Holiday Meal Promotion
Posted by: Rob Spiegel January 17, 2011 12:55 PMSometimes it’s best to say you’re sorry. Groupon’s CEO, Andrew Mason, released a subtitled video on YouTube apologizing for problems Japanese customers experienced during a New Year’s promotion. Groupon’s deal-of-the-day site offers promotions and discounts to local markets. The company emphasizes social networking by encouraging consumers to share with friends. The sharing didn’t turn out so well in Japan. Groupon expanded into Japan last year in August when it bought Qpod. The problem came with a promotion for the hard-to-prepare, traditional New Year’s meal, “osechi.”