A major source of Facebook’s success is its “social graph,” a term coined in 2007 by company founder Mark Zuckerberg to describe the network of relationships between Facebook users. Facebook’s social graph is a valuable component of the Facebook platform. The robust mapping of relationships and preferences enables Facebook to deliver a personalized and targeted user experience. The term might only be a few years old, but the concept of a social graph isn’t new. Brands have always had social graphs comprised of customers and their spheres of influence.
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Tapping Into Your Brand's Social Graph
Posted by: Brad Klaus January 7, 2011 05:00 AMA major source of Facebook’s success is its “social graph,” a term coined in 2007 by company founder Mark Zuckerberg to describe the network of relationships between Facebook users. Facebook’s social graph is a valuable component of the Facebook platform. The robust mapping of relationships and preferences enables Facebook to deliver a personalized and targeted user experience. The term might only be a few years old, but the concept of a social graph isn’t new. Brands have always had social graphs comprised of customers and their spheres of influence.