A hearty 65 percent of Internet users have paid to access or download online content, according to a Pew Internet & American Life Project that focused on purchases of music, articles and apps. There were a number of surprises in the data. With the exception of software, which is a predominantly male interest, men and women bought content at roughly the same rate. The researchers also found it surprising that Internet users bought online content and subscription services at the same rate as physical products and travel.
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Survey Surprise: Online Content Doesn't Have to Be Free
Posted by: Rob Spiegel December 30, 2010 11:55 AMA hearty 65 percent of Internet users have paid to access or download online content, according to a Pew Internet & American Life Project that focused on purchases of music, articles and apps. There were a number of surprises in the data. With the exception of software, which is a predominantly male interest, men and women bought content at roughly the same rate. The researchers also found it surprising that Internet users bought online content and subscription services at the same rate as physical products and travel.