Monitoring online conversation can provide insights that are relevant to a range of functions and activities, and that drive different types of value to a company. Companies need to understand what these sources of value are and then design their social media monitoring program so that the findings are applied efficiently to create that value. It’s clear that when the data is paired with business goals, used to home in on specific audiences, and integrated with other sources of consumer insight, it adds far greater value.
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7 Ways to Fatten Your Social Media Monitoring Payback
Posted by: Jim Nail & Jeff Zabin December 29, 2010 05:00 AMMonitoring online conversation can provide insights that are relevant to a range of functions and activities, and that drive different types of value to a company. Companies need to understand what these sources of value are and then design their social media monitoring program so that the findings are applied efficiently to create that value. It’s clear that when the data is paired with business goals, used to home in on specific audiences, and integrated with other sources of consumer insight, it adds far greater value.