With holiday online shopping numbers at an all-time high, retailers understand that the Web is a critical sales channel. What they might be overlooking, however, is just how influential social networks have become in the shopping process — both online and off. As more consumers turn to the Web and their social networks for gift ideas, retail marketers should consider leveraging five tried and true social media strategies to maximize their online sales and promotions.
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5 Ways Social Media Can Plump Up Holiday Sales
Posted by: Sam Cannon December 11, 2010 05:00 AMWith holiday online shopping numbers at an all-time high, retailers understand that the Web is a critical sales channel. What they might be overlooking, however, is just how influential social networks have become in the shopping process — both online and off. As more consumers turn to the Web and their social networks for gift ideas, retail marketers should consider leveraging five tried and true social media strategies to maximize their online sales and promotions.