At Google’s Chrome OS event and demo on Tuesday, one of the participants was Amazon. The company chose this venue — a competitor’s product strategy launch — to introduce an upgrade to its own go-to-market approach: the Kindle Web app. Now users can buy and read entire books from their browser without having to download special software. Also, publishers, authors and bloggers will be able to sell Kindle books through their own sites. Amazon’s Kindle for the Web expands on functionality unveiled earlier this year that allowed users to read only a certain portion of an e-book online.
The next logical step here will be for college students to download their texts right from class, and with the instructors notations already provided. I for one will appreciate not having to haul 30 pounds of books around campus all day. :-)
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Amazon Sticks It to Google With Kindle for the Web
Posted by: Erika Morphy December 8, 2010 12:07 PMAt Google’s Chrome OS event and demo on Tuesday, one of the participants was Amazon. The company chose this venue — a competitor’s product strategy launch — to introduce an upgrade to its own go-to-market approach: the Kindle Web app. Now users can buy and read entire books from their browser without having to download special software. Also, publishers, authors and bloggers will be able to sell Kindle books through their own sites. Amazon’s Kindle for the Web expands on functionality unveiled earlier this year that allowed users to read only a certain portion of an e-book online.