Google is tightening its copyright and piracy protection procedures, instituting new measures that will facilitate Digital Millennium Copyright Act takedown requests and will better oversee search advertisers that use copyrighted or trademarked terms. Specifically, Google will roll out four changes: acting on reliable copyright takedown requests within 24 hours; stepping up measures to make sure such terms do not appear in Autocomplete; improving its AdSense antipiracy review; and experimenting to make authorized preview content more readily accessible in search results.
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Google Moves to Crack Down on Search Advertising Evildoers
Posted by: Erika Morphy December 3, 2010 10:54 AMGoogle is tightening its copyright and piracy protection procedures, instituting new measures that will facilitate Digital Millennium Copyright Act takedown requests and will better oversee search advertisers that use copyrighted or trademarked terms. Specifically, Google will roll out four changes: acting on reliable copyright takedown requests within 24 hours; stepping up measures to make sure such terms do not appear in Autocomplete; improving its AdSense antipiracy review; and experimenting to make authorized preview content more readily accessible in search results.