To some e-commerce watchers, Bertelsmann AG has not been maintaining an appropriate demeanor for the fourth largest media company in the world, of late. As it voraciously scoops up book and magazine publishers all over the world, the German media giant is looking more and more like a spoiled kid trying to blow his inheritance in a single weekend.
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Bertelsmann Plays for Keeps
Posted by: Keith Regan July 24, 2000 12:00 AMTo some e-commerce watchers, Bertelsmann AG has not been maintaining an appropriate demeanor for the fourth largest media company in the world, of late. As it voraciously scoops up book and magazine publishers all over the world, the German media giant is looking more and more like a spoiled kid trying to blow his inheritance in a single weekend.