Lloyd’s of London has demonstrated a knack for attracting attention to itself ever since it got its start insuring ships carrying tea back to England. By underwriting the creative hands of artists, the delicate fingers of piano players, Betty Grable’s gams or Jennifer Lopez’ derriere — often for astonishing amounts of money — Lloyd’s has become a household name.
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Hacker Insurance? Buy a Boatload
Posted by: Keith Regan July 14, 2000 12:00 AMLloyd’s of London has demonstrated a knack for attracting attention to itself ever since it got its start insuring ships carrying tea back to England. By underwriting the creative hands of artists, the delicate fingers of piano players, Betty Grable’s gams or Jennifer Lopez’ derriere — often for astonishing amounts of money — Lloyd’s has become a household name.