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Lies, Damned Lies, and Unique Visitors
Posted by: Keith Regan June 21, 2000 12:00 AM

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It was either American humorist Mark Twain or British politician Benjamin Disraeli who said there are three kinds of lies: Lies, damned lies and statistics. Considering that both gentlemen lived a century ago, it is amazing how applicable those words are today to the way industry analysts measure the success of e-commerce Web sites.

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