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Dot-Coms Betting Big Bucks on Super Bowl Sunday
Posted by: E-Commerce Times Staff January 28, 2000 12:00 AM

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During the 1984 Super Bowl, Apple Computer launched the Macintosh with an ad that many advertising aficionados consider to be the best ever created. Since that time, daring companies have viewed the Super Bowl as the perfect venue at which to launch an “impact” product or service.

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