A new study by Deloitte and Touche shows that while roughly one third of retailers with a Web presence consider their online store to be “strategic,” a majority have set up Web operations with no clearly articulated strategy and are merely “testing the waters to gauge Internet demand.”
I know this is an old article, but does anyone know about current paradigms for brick-and-mortar companies in organizing their e-commerce divisions? Are most still reporting to CIOs, spun off, or otherwise? If anyone had some examples or hard data I would appreciate it.
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Report: 70 Percent of Retailers Lack E-Commerce Strategy
Posted by: Rob Spiegel January 26, 2000 12:00 AMA new study by Deloitte and Touche shows that while roughly one third of retailers with a Web presence consider their online store to be “strategic,” a majority have set up Web operations with no clearly articulated strategy and are merely “testing the waters to gauge Internet demand.”