According to a report by Media Metrix company AdRelevance, the number of female Internet users reached parity with male users in late 1999, but women’s spending habits will make them the dominant online consumer group during the coming years.
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Report: Women Will Dominate Net Purchasing
Posted by: Rob Spiegel January 18, 2000 12:00 AMAccording to a report by Media Metrix company AdRelevance, the number of female Internet users reached parity with male users in late 1999, but women’s spending habits will make them the dominant online consumer group during the coming years.