Amazon appears to be readying an advertising platform to compete with Google’s AdWords.
It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe. The platform would make it easier for marketers to reach Amazon’s 250 million active users.
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Amazon Aims to Skewer Google's Cash Cow
Posted by: John P. Mello Jr. August 26, 2014 01:41 PMAmazon appears to be readying an advertising platform to compete with Google’s AdWords.
It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe. The platform would make it easier for marketers to reach Amazon’s 250 million active users.