Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. — one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users. What the user does is tap the Buy button to receive additional product details. Then, to make a purchase, the user enters shipping and payment information at the prompts.
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Twitter Cautiously Experiments With Buy Button
Posted by: Erika Morphy September 9, 2014 06:34 AMTwitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. — one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users. What the user does is tap the Buy button to receive additional product details. Then, to make a purchase, the user enters shipping and payment information at the prompts.