Semiconductor company Marvell recently launched its Kinoma Create construction kit for consumer electronics on Indiegogo. Should a $6.5 billion company turn to crowdfunding to raise money? Are large companies drying up a source of funding that otherwise would be available to startups? Is that morally reprehensible? “We are seeing established companies turn to Indiegogo to build new communities, engage with customers, test ideas, demonstrate value, and mitigate risk in a way previously not possible,” said Indiegogo’s Shannon Swallow.
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The Fortune 500 Crowdfunding Conundrum
Posted by: Richard Adhikari September 11, 2014 09:07 AMSemiconductor company Marvell recently launched its Kinoma Create construction kit for consumer electronics on Indiegogo. Should a $6.5 billion company turn to crowdfunding to raise money? Are large companies drying up a source of funding that otherwise would be available to startups? Is that morally reprehensible? “We are seeing established companies turn to Indiegogo to build new communities, engage with customers, test ideas, demonstrate value, and mitigate risk in a way previously not possible,” said Indiegogo’s Shannon Swallow.