The Apple Watch is not a watch. So what exactly is it? Or for that matter, what is any smartwatch from any other maker? No one has done a good job of creating a brand identity for the new segment yet. That leaves the space wide open. Rather than think of the smartwatch as a watch, we should think of it as a smartphone extension. It just happens to be strapped to your wrist, looks like a watch, and tells time along with many other things. However, even though these devices tell time, they are not watches.
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What Is the Apple Watch if Not a Watch?
Posted by: Jeff Kagan September 18, 2014 06:48 AMThe Apple Watch is not a watch. So what exactly is it? Or for that matter, what is any smartwatch from any other maker? No one has done a good job of creating a brand identity for the new segment yet. That leaves the space wide open. Rather than think of the smartwatch as a watch, we should think of it as a smartphone extension. It just happens to be strapped to your wrist, looks like a watch, and tells time along with many other things. However, even though these devices tell time, they are not watches.