Apple appears to be planning changes for the Beats Music streaming service, following its $3 billion acquisition of Beats Electronics in May. Information from sources supposedly in the know indicated the company was planning to discontinue the service, according to one report, but Apple indicated the rumor was “not true.” It’s possible that Apple is not planning to sunset the service — but that it perhaps is planning to modify it over time, including changing the Beats Music brand, according to another report.
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Will the Beats Go On?
Posted by: Erika Morphy September 23, 2014 02:10 PMApple appears to be planning changes for the Beats Music streaming service, following its $3 billion acquisition of Beats Electronics in May. Information from sources supposedly in the know indicated the company was planning to discontinue the service, according to one report, but Apple indicated the rumor was “not true.” It’s possible that Apple is not planning to sunset the service — but that it perhaps is planning to modify it over time, including changing the Beats Music brand, according to another report.