The power of e-commerce lies in the simplicity and ease of use delivered to customers. Giving customers the ability to quickly find a product, buy it and have it delivered — without visiting a store or even speak with a salesperson — lets companies sell on a massive scale with little overhead. However, behind the simple purchasing process that the customer sees is a very complex set of systems that the retailer must harmonize in order to make sure the transaction is handled quickly and correctly.
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The Growing Allure of E-Commerce Systems Integration
Posted by: George Gallegos September 24, 2014 05:00 AMThe power of e-commerce lies in the simplicity and ease of use delivered to customers. Giving customers the ability to quickly find a product, buy it and have it delivered — without visiting a store or even speak with a salesperson — lets companies sell on a massive scale with little overhead. However, behind the simple purchasing process that the customer sees is a very complex set of systems that the retailer must harmonize in order to make sure the transaction is handled quickly and correctly.