With summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing, the holiday season is no time for retailers to take chances. Retailers can implement a checklist to ensure everything is in working order and optimized for a successful holiday season.
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Make Your List and Check It Twice: Preparing for the 2014 Holiday Season
Posted by: Darren Hill October 8, 2014 06:38 AMWith summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing, the holiday season is no time for retailers to take chances. Retailers can implement a checklist to ensure everything is in working order and optimized for a successful holiday season.