Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook’s 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world. Facebook also has smoothed out the rough edges to the product since its initial debut.
Loading ...
Facebook Sharpens Audience Network Targeting
Posted by: Erika Morphy October 8, 2014 01:47 PMFacebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook’s 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world. Facebook also has smoothed out the rough edges to the product since its initial debut.