BlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it’s very difficult to remake it. It’s easier to start from scratch. So what is the plan at BlackBerry — and will it be successful? The BlackBerry brand has grown and evolved over the last 10 to 15 years. It started life as a text pager, then added a phone. It had corporate customer base and one of the hottest brand names in the wireless industry — for a while.
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BlackBerry Tries, Tries Again to Remake Its Brand
Posted by: Jeff Kagan October 9, 2014 06:20 AMBlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it’s very difficult to remake it. It’s easier to start from scratch. So what is the plan at BlackBerry — and will it be successful? The BlackBerry brand has grown and evolved over the last 10 to 15 years. It started life as a text pager, then added a phone. It had corporate customer base and one of the hottest brand names in the wireless industry — for a while.