Ads soon will arrive on Snapchat. However, they will not target individual users. Rather, they’ll appear in a more generalized fashion within the service’s Snapchat Stories feature among shared photos and videos, CEO Evan Spiegel said Wednesday.
A new service for disappearing content and ads, called “Snapchat Discovery,” reportedly also is in the works for launch this year. For three-year-old Snapchat, recently valued at $10 billion, reportedly has drawn funding interest from Yahoo, among others. Ads will represent its first source of revenue.
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Don't Look Now, but Ads Are Coming to Snapchat
Posted by: Katherine Noyes October 9, 2014 04:03 PMAds soon will arrive on Snapchat. However, they will not target individual users. Rather, they’ll appear in a more generalized fashion within the service’s Snapchat Stories feature among shared photos and videos, CEO Evan Spiegel said Wednesday.
A new service for disappearing content and ads, called “Snapchat Discovery,” reportedly also is in the works for launch this year. For three-year-old Snapchat, recently valued at $10 billion, reportedly has drawn funding interest from Yahoo, among others. Ads will represent its first source of revenue.