One of the hardest-to-decipher trends of the Internet and app world today is what’s known as “ephemeral software.” Epitomized by popular apps like Snapchat, Frankly and Confide, ephemeral programs revolve around bite-sized, self-destructing user interactions. Since its inception, ephemeral software has baffled many industries, with marketers struggling to develop cohesive campaigns. It was only a matter of time before someone thought to ask whether we might leverage ephemeral trends for business software use.
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Ephemeral Apps May Have a Place in the Enterprise
Posted by: Himanshu Sareen October 13, 2014 05:00 AMOne of the hardest-to-decipher trends of the Internet and app world today is what’s known as “ephemeral software.” Epitomized by popular apps like Snapchat, Frankly and Confide, ephemeral programs revolve around bite-sized, self-destructing user interactions. Since its inception, ephemeral software has baffled many industries, with marketers struggling to develop cohesive campaigns. It was only a matter of time before someone thought to ask whether we might leverage ephemeral trends for business software use.