YouTube CEO Susan Wojcicki this week told the Code/Mobile audience that her team was in the early stages of exploring a new subscription business model. Wojcicki didn’t offer any specific details, but she did suggest that one option might include an ad-free service. That would be a big change from YouTube’s current advertising-only approach. YouTube accounted for close to 20 percent of peak Internet traffic in North America, Sandvine reported almost a year ago. Overall watch time has been growing at a 50 percent annual rate, Wojcicki noted.
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YouTube Warms to Subscription Model
Posted by: Peter Suciu October 30, 2014 09:55 AMYouTube CEO Susan Wojcicki this week told the Code/Mobile audience that her team was in the early stages of exploring a new subscription business model. Wojcicki didn’t offer any specific details, but she did suggest that one option might include an ad-free service. That would be a big change from YouTube’s current advertising-only approach. YouTube accounted for close to 20 percent of peak Internet traffic in North America, Sandvine reported almost a year ago. Overall watch time has been growing at a 50 percent annual rate, Wojcicki noted.