Apple reportedly has formed a dedicated sales team to pitch Apple products to CIOs, and it is working closely with app developers who have a corporate presence to sell into the enterprise. Apple’s increased interest in the enterprise could be part of a long-term strategy to offset declining sales in the tablet market. For three consecutive quarters, iPad sales have fallen. Apple reportedly is working to formalize partnerships with a number of mobile enterprise developers, among them PlanGrid and ServiceMax.
This is fascinating John, Apple have a unique hold on a market no-one has been able to successfully solve; flawless video conferencing. The FaceTime service is the only video service I have known that simply just works. If they could scale this to conference rooms across the world, they would be solving one of the last archaic services that businesses struggle with every day.
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Apple Preps for Enterprise Offensive
Posted by: John P. Mello Jr. November 12, 2014 01:03 PMApple reportedly has formed a dedicated sales team to pitch Apple products to CIOs, and it is working closely with app developers who have a corporate presence to sell into the enterprise. Apple’s increased interest in the enterprise could be part of a long-term strategy to offset declining sales in the tablet market. For three consecutive quarters, iPad sales have fallen. Apple reportedly is working to formalize partnerships with a number of mobile enterprise developers, among them PlanGrid and ServiceMax.