Amazon reportedly plans to introduce a new ad-supported streaming video service early next year. The new service will be separate from Amazon’s Prime membership offering, which already includes a video-streaming component. That Amazon already has a presence in the streaming video market is almost beside the point. The growth projections for this type of service are very high, requiring any player to increase its footprint to take full advantage. That is surely Amazon’s motive with this offering, said Quinnipiac University professor Rich Hanley.
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Amazon Free Video Could Hook Non-Prime Audience
Posted by: Erika Morphy November 24, 2014 07:33 AMAmazon reportedly plans to introduce a new ad-supported streaming video service early next year. The new service will be separate from Amazon’s Prime membership offering, which already includes a video-streaming component. That Amazon already has a presence in the streaming video market is almost beside the point. The growth projections for this type of service are very high, requiring any player to increase its footprint to take full advantage. That is surely Amazon’s motive with this offering, said Quinnipiac University professor Rich Hanley.