Mobile advertising is booming. Revenues increased by 92 percent to $19.3 billion in 2013 over 2012, based on global figures IAB, IAB Europe and IHS Technology released this summer. More and more marketers are eager to engage with consumers on the devices they use for just about everything these days — from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off?
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Is Your Mobile Campaign Working?
Posted by: Santi Pierini November 21, 2014 07:05 AMMobile advertising is booming. Revenues increased by 92 percent to $19.3 billion in 2013 over 2012, based on global figures IAB, IAB Europe and IHS Technology released this summer. More and more marketers are eager to engage with consumers on the devices they use for just about everything these days — from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off?