Apple has removed the word “free” from download buttons in its iOS and OS X app stores, replacing it with “get.” European regulators recommended the action to Apple and Google earlier this year. In July, Google removed the “free” label from games that could be downloaded without cost — but required in-app purchases to access a full set of features. In-app purchasing in so-called free software has been a target of regulators in the United States and Europe this year.
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Apple's 'Get' Puts Paid to Free-App Sham
Posted by: John P. Mello Jr. November 24, 2014 01:17 PMApple has removed the word “free” from download buttons in its iOS and OS X app stores, replacing it with “get.” European regulators recommended the action to Apple and Google earlier this year. In July, Google removed the “free” label from games that could be downloaded without cost — but required in-app purchases to access a full set of features. In-app purchasing in so-called free software has been a target of regulators in the United States and Europe this year.