It was the best of times and the worst of times for retailers over the 4-day long Thanksgiving Day-Black Friday weekend. If you were an online retailer, it was the best of times. If you were strictly a brick-and-mortar store, it was perhaps not quite the worst, but certainly worse than expected. Sales statistics of the past four days tell the story. Survey firm after survey firm reported the same general conclusion: Online sales rocked. Some $2.4 billion were spent online on Black Friday — 24 percent growth from 2013, according to Adobe.
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Black Friday Reports: Sunny Online, Gloomy Off
Posted by: Erika Morphy December 1, 2014 11:16 AMIt was the best of times and the worst of times for retailers over the 4-day long Thanksgiving Day-Black Friday weekend. If you were an online retailer, it was the best of times. If you were strictly a brick-and-mortar store, it was perhaps not quite the worst, but certainly worse than expected. Sales statistics of the past four days tell the story. Survey firm after survey firm reported the same general conclusion: Online sales rocked. Some $2.4 billion were spent online on Black Friday — 24 percent growth from 2013, according to Adobe.