The Monday after the Thanksgiving Day holiday weekend, aka “Cyber Monday,” lived up to its name and more this year. Despite a ho-hum level of sales volume over the past four days, online sales on Monday were up 8.7 percent over the same period in 2013 by late afternoon, according to the IBM Digital Analytics Benchmark. Continuing a trend that has been growing for the last few years, mobile sales accounted for 21.3 percent of all online sales on Cyber Monday, an increase of 29.3 percent year over year.
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Cyber Monday Reveals New Customer Spending Patterns
Posted by: Erika Morphy December 2, 2014 12:50 PMThe Monday after the Thanksgiving Day holiday weekend, aka “Cyber Monday,” lived up to its name and more this year. Despite a ho-hum level of sales volume over the past four days, online sales on Monday were up 8.7 percent over the same period in 2013 by late afternoon, according to the IBM Digital Analytics Benchmark. Continuing a trend that has been growing for the last few years, mobile sales accounted for 21.3 percent of all online sales on Cyber Monday, an increase of 29.3 percent year over year.