Amazon is working on a second iteration of its Fire Phone but doesn’t plan to release it until 2016, according to reports. Following the disappointing performance of the phone’s first generation — Amazon reported a $170 million charge in unsold inventory in its third quarter — the company reportedly has gone back to the drawing board. The phone apparently still has full support from CEO Jeff Bezos; yet to be determined is the right combination of features. The first Fire Phone was “quite the learning experience,” said analyst Michael Morgan.
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Amazon Plans Fire Phone Do-Over for 2016
Posted by: Katherine Noyes December 23, 2014 11:17 AMAmazon is working on a second iteration of its Fire Phone but doesn’t plan to release it until 2016, according to reports. Following the disappointing performance of the phone’s first generation — Amazon reported a $170 million charge in unsold inventory in its third quarter — the company reportedly has gone back to the drawing board. The phone apparently still has full support from CEO Jeff Bezos; yet to be determined is the right combination of features. The first Fire Phone was “quite the learning experience,” said analyst Michael Morgan.