It’s well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied that Americans were more fearful of hacking than pretty much anything else, including murder, based on a poll that indicated no such thing. Does the rampant misdirection of these headlines indicate that even major publications are sinking to clickbait?
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Staying on the Right Side of That Wiggly Clickbait Line
Posted by: Richard Adhikari December 29, 2014 09:12 AMIt’s well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied that Americans were more fearful of hacking than pretty much anything else, including murder, based on a poll that indicated no such thing. Does the rampant misdirection of these headlines indicate that even major publications are sinking to clickbait?