BlackBerry has been hurting over the last several years, but recently it’s starting to look like the stars may be lining up for recovery. If BlackBerry does make a comeback, it will be a very different company. This time, the focus will be on security — plus one more important factor. BlackBerry succeeded years ago. It was the first successful smartphone maker, so its leaders never thought they had to do the basics. They never paid the proper attention to building their brand and interacting with customers, the media or analysts.
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BlackBerry Jingles Its Keys to Recovery
Posted by: Jeff Kagan January 8, 2015 06:42 AMBlackBerry has been hurting over the last several years, but recently it’s starting to look like the stars may be lining up for recovery. If BlackBerry does make a comeback, it will be a very different company. This time, the focus will be on security — plus one more important factor. BlackBerry succeeded years ago. It was the first successful smartphone maker, so its leaders never thought they had to do the basics. They never paid the proper attention to building their brand and interacting with customers, the media or analysts.