Verizon advertising partner Turn is using the carrier’s Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks, resulting in the creation of a “vast web of non-consensual online tracking,” according to Jacob Hoffman-Andrews, a senior staff technologist at the Electronic Frontier foundation.
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Verizon's Cookies Never Crumble
Posted by: John P. Mello Jr. January 16, 2015 11:37 AMVerizon advertising partner Turn is using the carrier’s Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks, resulting in the creation of a “vast web of non-consensual online tracking,” according to Jacob Hoffman-Andrews, a senior staff technologist at the Electronic Frontier foundation.