On Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl’s halftime show, another show was under way, as well. For the first time, Google’s YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the same time slot. YouTube put together the show — a series of comedy skits and gags — for its Ad Blitz channel, starring YouTube personalities. The show lacked the glitz of Katy Perry’s extravaganza, but competing with her was never the point.
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YouTube Halftime Show Sets Stage for Cross-Channel Ads
Posted by: Erika Morphy February 3, 2015 05:06 PMOn Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl’s halftime show, another show was under way, as well. For the first time, Google’s YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the same time slot. YouTube put together the show — a series of comedy skits and gags — for its Ad Blitz channel, starring YouTube personalities. The show lacked the glitz of Katy Perry’s extravaganza, but competing with her was never the point.