With Wall Street breathing down its neck for growth, Twitter on Tuesday launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of “Promoted Tweets” on Twitter. Promoted Tweets are ads that Twitter inserts into its members timelines. Now, Promoted Tweets are only seen on Twitter, but the company wants them to be seen elsewhere, too.
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Promoted Tweets Fly the Coop
Posted by: John P. Mello Jr. February 4, 2015 09:20 AMWith Wall Street breathing down its neck for growth, Twitter on Tuesday launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of “Promoted Tweets” on Twitter. Promoted Tweets are ads that Twitter inserts into its members timelines. Now, Promoted Tweets are only seen on Twitter, but the company wants them to be seen elsewhere, too.