The ad on Apple’s job site is innocuous enough, seeking an engineering project manager for Apple Search. However, that raises questions about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. “Apple may well revamp its street maps, as that application has far more value in an increasingly mobile world,” noted Alan Pelz-Sharpe, a research director at the 451 Group.
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Is an Apple Maps Upgrade in the Works?
Posted by: Richard Adhikari February 9, 2015 05:00 AMThe ad on Apple’s job site is innocuous enough, seeking an engineering project manager for Apple Search. However, that raises questions about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. “Apple may well revamp its street maps, as that application has far more value in an increasingly mobile world,” noted Alan Pelz-Sharpe, a research director at the 451 Group.