Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the brands and products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Facebook’s 1.3 billion users can not choose to be excluded from the mix — but their data will be anonymized and aggregated to protect their identities. Facebook has partnered with DataSift to provide an API for delivery of data analyses.
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New Facebook Marketing Tool Chews Up Data, Spits It Out
Posted by: Jack M. Germain March 17, 2015 11:13 AMFacebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the brands and products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Facebook’s 1.3 billion users can not choose to be excluded from the mix — but their data will be anonymized and aggregated to protect their identities. Facebook has partnered with DataSift to provide an API for delivery of data analyses.